EN > Science and research > Research at the faculty > Excellent scientific teams > ECOINVATION AND BUYING BEHAVIOR
MEDIA AND COMMUNICATION
Research characteristics:
investigating the impact of marketing communication on environmental behavior in B2B and B2C markets.
Significant results:
Successfully completed projects: 3
prof. Ing. Anna Zaušková, PhD., 26 contributions in WoS, 102 citations in WoS, h-index = 5
prof. Ing. Alena Kusá, PhD., 26 contributions in WoS, 18 citations, h-index=2
doc. PhDr. Ľudmila Čábyová, PhD., 13 contributions in WoS, 33 citations in WoS, h-index = 3
PhDr. Adam Madleňák, PhD., 9 contributions in WoS, 36 citations in WoS, h-index = 3